A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. ... A brochure is usually folded and only includes summary information that is promotional in character. When it comes to the weight of the paper you want to use for the brochure there are two main types: Paper Stock & Card Stock. Each has their own unique style & benefit.
This is your average computer paper with a thickness of 20-28 lbs.
Lighter to carry (if you’re handing out your brochures personally)
Lightweight and easier to fold
Easier to mail via envelopes
This paper is thicker than average writing paper but thinner then paperboard. Think of the paper used in scrapbook pages or for postcards.
Durable & higher quality
Can be mailed without envelopes
They can stand upright on a surface to be displayed
Won’t develop crease lines
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