A Pretty Darn Quick (PDQ) counter tray display is a point-of-sale rack that can be compact and easy to install in retail stores on a shelf, endcap, or counters. POP counter displays are typically used to maximize counter space and attract the consumer’s attention to the products.  These displays can house sample products or provide more structural integrity for a multitude of products. PDQ display are commonly used in grocery stores, convenience stores and hardware stores to offer high visibility to specific products and promote impulse purchases. Retail counter displays can have hooks to carry and neatly organize a product.